Print advertising

Sports Trader

The print version of Sports Trader is not available to consumers, but is mailed to the Southern Africa leaders in the sport, outdoor and lifestyle industries (retailers, importers, manufacturers and distributors).

10 Ways that Sports Trader can work for you

Sports Trader is the communication medium between manufacturers, suppliers and retailers in the sport and outdoor industries.

We give you access to a very focused market - about 4 500 retailers and suppliers in Southern Africa receive Sports Trader.

We give you access to decision makers - Sports Trader is addressed and mailed to managers, owners and product buyers of retailer outlets, factories, importers and distributors.

Sports Trader gives you access to a wide spectrum of retailers - from market-dominant chains to specialist independents selling sports and outdoor products, apparel and footwear.

Sports Trader is the only B2B magazine publishing news and editorials for the sport and outdoor industries in Southern Africa – and has been the only magazine for this niche market to survive more than thirty years.

Sports Trader not only advertises new products, but also provides tips on how to sell products better and how to run a business more profitable.

The magazine has been published for more than thirty years and is therefore very well known in the sport and outdoor industry.

Sports Trader is respected in the industry - retailers and suppliers often call us for information, or to hear "what is going on".

Most of our advertisers support the magazine on a regular basis - many of them use it as their sole advertising medium.

We plan articles to coincide with when most brands launch their annual ranges, with the result that most major brands advertise with articles like our annual cricket and hockey features.

A wide range of distributors – from international brands to single product importers - use the magazine to convey company and product information to retailers.

Please click here to email Nicol du Toit for more information and enquire about our advertising rates.

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Technical specifications:

Please ensure .pdf format documents are saved to be X-1a compliant, at 300 dpi resolution. The maximum file size we can receive via email is 10MB. We also accept jpg's and tiff's in 300dpi, PC-compatible, up to 10MB in size.

Sizes:

Full page:
Trim size (standard A4)	210mm (w) x 297mm (h)
In text margins	180mm (w) x 267mm (h)
Bleed 5mm all around	220mm (w) x 307mm (h)
1/2 page horizontal:
Trim size	210mm (w) x 150mm (h)
In text margins	180mm (w) x 135mm (h)
With 5mm bleed on three sides	220mm (w) x 155mm (h)
1/2 page vertical (A5):
Trim size	150mm (w) x 195mm(h)
In text margins	135mm (w) x 180mm (h)
With 5mm bleed on two sides	155mm (w) x 200mm (h)
1/4 page horizontal:
Trim size	210mm (w) x 81mm (h)
In text margins	180mm (w) x 66mm (h)
With 5mm bleed on three sides	220mm (w) x 86mm (h)
1/4 page vertical:
Trim size	105mm (w) x 148mm (h)
In text margins	88mm (w) x 133mm (h)
With 5mm bleed on two sides	110mm (w) x 153mm (h)
1/3 page horizontal:
Trim size	210mm (w) x 104mm (h)
In text margins	180mm (w) x 89mm (h)
With 5mm bleed on three sides	216mm (w) x 105mm (h)
1/3 page vertical:
Trim size	297mm (w) x 74mm (h)
In text margins	267mm (w) x 56mm (h)
Vertical bleed 3mm	307mm (w) x 79mm (h)

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