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The title and contents of Sports Trader are protected by copyright. It is a bi-monthly business to business publication compiled to inform, entertain and educate retailers, distributers and manufacturers of sports and outdoor equipment, footwear and clothing. Permission is required to use parts or sections of the articles for editorial or promotional use. Email the editor to request permission for any use of the articles.

Online articles:

Apparel & footwear

Brand news

Industry news

Retailers showcase

Sport & outdoor news

Tips for retailers

Trade shows

Trends


Apparel & footwear

 

Know your technical underwear

Brand news

adidas SA new MD: Fast out of the blocks
adidas in 2011: When a plan comes together
Adventure Inc
Canterbury aims to be the #1 rugby brand
Cricket brands: Are big sports brands gaining in the cricket market?
Executives on Track: Featuring Davide Cardarelli, MD of Nike SA
It’s all new for New Balance
James Gilbert SA
Market news: Statistics of the performance of international brands
Meet Skins the naughty schoolboy
Power to the people
Puma’s new MD upbeat for 2014
Super-Brands: Building on an excellent year
Suppliers news

Industry news
2010 FIFA World Cup and the SA industry
2010 World Cup legacy: A kick for soccer retailers?
2010 World Cup: A legacy for boot sales?
2010 World Cup: No Xmas in July?
2010 World Cup: Who made the money?
2012 Holiday sales promise a good year
adidas SA new MD: Fast out of the blocks
adidas in 2011: When a plan comes together
Adventure Inc
Brand ID buys Super-Brands
Buying groups: A lifeline for independents
Canterbury aims to be the #1 rugby brand
centuryofwilsonexcellence
Footwear statistics: 1st term shoe sales dissapoint
Holdsport to list on JSE and lessons for the industry from Massmart and Walmart
Holiday sales better than expected
Industry news
Manufacturing: Made in South Africa a viable option or pipe dream?
Predicting your rugby World Cup replica stock
Replica over load?
Responsible sponsorship
What is behind a logo?

Retailers showcase
Retailers showcase
Why Brian Bands stood the test of time
Camping and Outdoor: Getting it right!
Cape Union Mart: 75 years young and stronger than ever
Chris Willems Cycles: The future of cycling retailing?
Des Fontaine Sports: Enduring values
Desnics Sports: A family store that serves the whole community
Drifters now in Cape Town
Femme Sportif: For women, by women
How a mom & pop store became a major chain
Kloppers: Klop-Klop who's there
Leotana: Size does not count
Midas Walker & 4x4 Mega World: Success breeds success
Moresport: Positive message and new COO
Mr Price Sport?
Poobie Naidoos: Africa's biggest sport store
Royal Pro Shop: A pro on course and a pro in store
Sege Sports: Success against all odds
Selling tips: Outdoor products
Selling tips: Running shoes
Selling tips: Surfing goods
Skipper Bar - adapt and succeed
Solomons — Part of our heritage
Sportoria: The specialist store that’s an icon
Tekkie Town is not tacky
The Sweat Shop: No sweat for the Cape Town Sweat Shop
Topline Sports: Staying on top with sense & technology
Trappers re-branded

Sport & outdoor news
2012: The year of school sport
Athletics: Can SA win back athletes?
Basketbal: The NBA in SA
Basketball SA in trouble
Cricket bats: Cricket heroes do sell bats
Cricket: Which cricketers sell bats?
CrossFit: Retailers can benefit from stocking CrossFit equipment
Cycling: What impact do the successes of African cyclists have on retail sales?
Developing team sport and sales
Do iconic tennis stars sell rackets
How well prepared did your customers go fishing?
Is it still cricket?
Kitting out different levels of hockey players
Know your arms & ammo equipment
Know your lighting products
Know your outdoor products
Know your rugby protective gear
Know your sports equipment
New in golf apparel and footwear
Racing swimsuits: An opportunity for retailers?
Recommending backpacks for the family
Reeling in on SA’s fishing problems
Road and trail running: Are running shoes used for running?
Running in lowlight conditions
Sailing ahead...
Sport news
Tennis: Does it pay to sponsor top tennis stars? Sponsors respond
Volleyball is showing good growth
What’s in a ball outer?
What’s inside sleeping systems

Tips for retailers
Baselayers: Recommending the right first layer of performance enhancement
Camping accessories: Tips to grow sales
Christmas sales: 10 tips to improve
Dry bags and cases: Waterproof, not fool proof
Eyewear: Features that buyers value
Kilimanjaro: Assisting the Kilimanjaro tripper
New concepts in retailing: Tribe Multisports and Sportsavers
Outdoor footwear to suit the activity
Minimalist hiking: A new category for hikers?
Providing the right off-road running gear
Portable stoves: Stoves for different trips
Retail survey: what sells best for sports retailers?
River rafting: What to sell to customers going down the river
Selling more swimming accessories
Selling tips: Cricket and hockey equipment
Selling tips: Diving and snorkelling equipment
Selling tips: Outdoor products
Security tips: Retail crime is alarming
Selling tips: Running shoes
Selling tips: Surfing goods
Shop front security without losing appeal
Shop front tips: does your shop front attract or distract?
Shop window displays: drawing customers through the door
Socks to compliment shoes
Socks: A guide to selecting socks
Table sport selling tips: How to grow table sport sales
Team balls: What determines the sale?
Tips for retailers
Tips on selling tents

Trade shows

International visitors to SATFAD's 2013 trade show optimistic
New SAFTAD 2014 committee
OutDoor Friedrichshafen 2011 trade show breaks records again
Outdoor trade shows
SAFTAD 2010 will show fishing tackle way
SAFTAD 2011: Committee members explain the appeal
SAFTAD's 2013 trade show success despite international problems
Sports trade shows

Trends

Basketball shoes: A history
Consumers love canvas sneakers
Footwear trends: The latest global footwear trends
Golf: Is the market on the upswing?
Minimalist runnning: new category to leave its footprint?
Outdoor clothing buying trends: The polar habits of men and women
Racket sports: Good growth in racket sports
Sandals and watershoe sales
Social media connects you with consumers
Sporting trends
Stand up paddling (SUP): You can ride the wave too!
Teens reveal... how, why and where they shop
Teens say... how they choose footwear
Teens say... how they choose clothing
Tough trading conditions for brands
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