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Sports Trader

Sports Trader is THE source of information about the South African sport, outdoor and lifestyle retail industries. When anybody wants to know more about the industry, they are told: ask Sports Trader! (and we’ll try our best to provide the right answer)

Sports Trader is read by members of the industry because they want to know about the latest trends in the industry; what market leaders think; sport developments that influence retail sales; issues affecting the industry; new product launches; people moving or companies opening and closing … and anything else that could assist them with the profitable running of their stores or companies.

First published in 1978, it is currently the only Southern African business magazine for this niche market. For more than thirty years it has grown from strength to strength because it is trusted by all as the communication medium between sport, outdoor and lifestyle retailers and the manufacturers and importers that supply them.

It gives a voice to retailers and suppliers; it offers retailers across Southern Africa the means to stay in touch with what is happening in the industry; it assists suppliers with the launching of new products or brands; it is not afraid to tackle thorny issues; it helps the industry to stay in touch with who is doing what … and it’s a jolly good read.

BUT, the printed edition of Sports Trader magazine is only available to people and companies actively involved in the manufacturing, supply and selling of sports, leisure and outdoor goods, clothing and footwear. It is mailed to more than the 4 500 industry decision makers on our mailing list – more than 3 600 of them retailers – and is unfortunately not available through news agents.

Contact us for detailed information about our readers and where they are based.

Sports Trader is published five times a year: in February, April, June, August and October – with the Retail Directory mailed to retailers in December.

If you supply sport, outdoor and leisure goods to retailers in Southern Africa, or sell these products to the public, please contact us to find out about subscribing to Sports Trader.

If you are interested in advertising in Sports Trader have look at our advertising information and contact Nic du Toit.

© SA Sports Trader