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Q1 2018

Forthcoming features

If you are interested in advertising with any of our features in the Sports Trader, click here to contact us.

Apparel & footwear

Trends for the new year
  • Athleisure and lifestyle
  • Performance (e.g. running and fitness)
  • Outdoor
  • International and local trends

Outdoor

Kitting out the hiker: Interesting products retailers should recommend for hikers looking for new backpacks, lighting products, sleeping systems, cooking systems and tents
Day Zero is approaching for some water users – what products are available for people who need to store, purify and filter drinking water?

Sport

Cycling: Will the new international cycle stage race and the global performances of our riders boost road cycling as a sport?
Wearables: Protective, audio, smart ... a few of the keywords used to describe developments in the wearables market.
Winter teamsports
  • Boots: what consumers want from their soccer, rugby and hockey boot uppers. We also ask suppliers about their latest ranges.
  • Team balls: many South African sporting codes now have official ball sponsors at club and school level, in addition to the national team sponsors. Our players will also be playing in international tests, tournaments and World Cups in 2018 where they might encounter different balls.
  • Rugby, soccer and netball participation growth: we look at participation stats to see if and where there has been an increase in the number of players.
  • Hockey participation growth has benefitted retailers over the past few years. Does transformation in the sport now satisfy SASCOC officials who must decide on Commonwealth Games participation - and how has this grown hockey participation?

Industry

Social media: Marketers are in love with social media and influencers. But, do Likes sell products? We look at how brands can measure the impact of this medium … or if they are being taken for a ride.
Holiday sales: For the Q1 2018 issue we ask retailers how they experienced the crucial Black Friday, Christmas and January back-to-school trading periods.

Regulars

Brand news
Company results
Outdoor news
People on the move
Selling tips
Shop talk
Sport news
Trade shows
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