Hi-Tec’s ion-mask wins award at Golf Show

Hi-Tec are the proud winners of the Golf Europe Product Awards 2008 presented at the Golf Europe Exhibition in Germany. Judged by leading industry experts, the Hi-Tec Pure Power WPi scooped top prize at this year’s prestigious awards for innovative products scheduled for market introduction in 2009.

The new Hi-Tec Pure Power WPi features Hi-Tec’s exclusive CDT game enhancement technology, developed in partnership with world #4 and 3-time major winner Padraig Harrington.

The Pure Power WPi also features the worlds first in nanotechnology — ion-mask™, a new, earth-friendly, scientific advancement that works on a molecular level to repel water and other liquids, ensuring that footwear stays lighter, dryer and cleaner for longer, without changing the original properties of the material.

Unlike other waterproofing technologies that only offer waterproofing with a degree of breathability, the ion-mask™ water management technology offers six key benefits:

• waterproofing,
• breathability,
• hydrophobic — by enhancing each fibre the shoe itself becomes protected, much less absorbent to liquids and quicker drying
• lightweight (on average 35gm lighter than shoes with a membrane)
• it stays cleaner as the treatment also helps to repel dirt

The treatment is environment-friendly as the non-toxic, minute quantities of chemical are used during the process, ensuring virtually no waste of materials or energy in comparison to dip application (DWR’s) or membrane technologies.