Sports Trader
Titles published by Rocklands Communications:
Oct 2008 • Issue 16

Grays 38% of Olympics hockey sticks

In the Beijing Olympics 133 of the 236 players (38.4%) — at least one in every one of the 24 teams competing — used Grays. This was the brand used by all Chinese (runner-up in the women’s competition) and Korean men and women players and four of the runner-up Spanish men team.

Runner-up was Gryphon, chosen by 43 players, and the brand chosen by the largest number of the SA teams (5 ladies and 6 men).

Interestingly, most of the team members of the women’s gold winners, the Netherlands, played with brands not available in SA, apart from the two who played with Grays and Malik sticks.

Not surprisingly, newcomer in the hockey market, adidas, had most support from their home teams Germany (5 ladies and 7 men from the gold medal winning men’s team), but did not really make a significant impression on players from other countries.

    GRAYS GRYPHON MALIK TK ADIDAS DITA KOOKABURRA OTHER
L
A
D
I
E
S

 

S
T
A
T
S
ARG 3 4 5 2 0
AUS 5 3 2 6
CHI 14 0
NED 2 2 1 1 9
NZ 4 1 2 2 5
SA 6 5 2 1 0
GER 2 1 1 5 5 0
GB 6 3 1 2 1 2
JAP 8 3 1 1
KOR 14 0
ESP 5 2 2 2 1 2
US 7 5 2
M
E
N

 

S
T
A
T
S
AUS 4 5 2 1 4
BEL 1 1 1 4 7
CAN 6 1 2 1 5
NED 1 1 2 1 2 7
NZ 2 2 4 6
PAK 3 4 7
CHI 14 0<
GB 6 4 5
RSA 2 6 3 2 1 1 0
KOR 13 1 0
ESP 4 1 3 3 4
GER 1 3 2 7 2 0
TOTALS 133 43 27 24 22 17 8 72
% 38.44 12.43 7.80 6.94 6.36 4.91 2.31 20.8

 


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