Dunslaz Distributorship bought by Super-Brands

 

Cuan Chelin

While it will bring a renewed focus to the portfolio, the acquisition of Dunslaz by Super-Brands will not signify a marked change in strategy. Steve Gallienne, previously part-owner of Dunslaz, will be leading brand equity for the group, retaining his influence and using his 15 years of experience to guide the brands into new, exciting spheres.

Cape Town based Super-Brands is best known for its electronic and home appliance subsidiary, My Appliances (Pty) Ltd, and well-known brands Sonic and Swiss Diamond.

Super-Brands will now also focus its energies on marketing Dunslaz’s collection of sought-after sporting brands. The acquisition brings both a capital injection and renewed creative focus to the Dunslaz portfolio as the brands are able to take advantage of a cutting-edge marketing department, efficient distribution network and a host of other resources now available to these premium brands.

 

Steve Gallienne

“We see great growth potential in these strong brands as a key addition to our portfolio,” comments Super-Brands CEO, Cuan Chelin. “We are in the business of building brands and DunSlaz boasts a collection of respected brands with an impressive heritage.”

“I’m incredibly excited to work with these new partners - Super-Brands has achieved great success with their current brands,” comments Gallienne. He continues, “I believe that the company has a healthy balance between experience and dynamic energy and I am proud to part of the team.”