Sports Trader
Titles published by Rocklands Communications:
Feb 2009 • Issue 23

Report forecasts decline in swimwear sales

Just-style has released a new report on the global swimwear and beachwear market, Global market review of swimwear and beachwear - forecasts to 2014. The report predicts that world swimwear growth between 2008 and 2014 could decline from 5.32% to 1.69% and drop the world market at retail worth from $13.85-bn to $13.25-bn.

The report estimates that the 2008 retail market for swim- and beachwear was $13.15-bn - a 2% rise from 2006’s $12.88-bn.

Of the world’s total value, woman’s swimwear represents 70%, men’s swimwear 17%, girls’ swimwear 10% and boys’ swimwear 4%.

2008 saw a 1.4% rise in unit sales to 1 058-m pieces. While Europe, Japan and Korea saw volume declines, the rest of the world saw an average of 2.8% volume growth.

The report estimates that the average world retail price for swim- and beachwear in 2008 was $12.43 – marginally up from $12.35 in 2006.

The next big event for swimwear is the London Olympics in 2012. The report predicts that by then the retail market for swim- and beachwear will be $13.51-bn, representing a growth of 2.7% over a four-year period. Unit sales are predicted to be 1 099 pieces – a growth of 41-m units from 2008 – and the report estimates that the world retail price for swim- and beachwear will be $12.29.


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