Titles published by Rocklands Communications:
Feb 2009 • Issue 23
Americans pay more for athletic shoesGym shoes/sneakers (what we would call cross trainers) was the athletic footwear category that showed the highest price rise in the US from 2007 to 2008, namely 4.1%, followed by jogging/running shoes, up 2.8%, and walking shoes, up 1.6%. These were some of the preliminary findings of the American National Sporting Goods Association (NSGA) to be published in the “Sporting Goods Market in 2009” report later this year.
In 2008 the average price point for athletic footwear in the US was $43.71, a 1.6% increase from 2007. In 2007, the average price had risen 2.1% to $43.03 versus $42.16 in 2006. Males spent more on athletic footwear than females, and the 18-24 age group were prepared to spend the most, on average paying $57.31 per pair. The 14-17 year olds were the next highest spenders, paying an average price of $51.89. The annual NSGA report is based on a consumer study of 80 000 US households and summarizes 2008 retail sales in units and dollars for 22 types of athletic and sports shoes as well as products in more than 20 sport categories. About us | Contact us Sports Trader | Tackle Trader | Directory | Promotional publications Sports Trader is published bi-monthly by Rocklands Communications If you have comments or suggestions regarding this website please contact the webmaster |
