Titles published by Rocklands Communications:
May 2009 • Issue 27
US outdoor sale trends changeThe latest US consumer buying trends for outdoor gear show that there is still growth in the industry, but that consumer buying trends are undergoing a change.
The most notable trends are:
Outdoor footwearOutdoor speciality footwear: double digit growthLight hiking: highest growth ApparelOutdoor apparel: higher growth than footwearCasual apparel & outerwear: strongest growth Women's apparel: much stronger than men's EquipmentStoves & backpack cooking: slightly upInternal frame packs: slightly up Backpack tents: slightly up Consumer buying trendsLooking for good value - not necessarily cheapGear that will meet their specific needs best Consumers know gear, they do research Average selling price higher in backpacks, sleeping bags, indicating demand for higher quality Shift to well-known quality brands Consumers more motivated to buy immediately and stock availability therefore crucial Data compiled by SportScanIN About us | Contact us Sports Trader | Tackle Trader | Directory | Promotional publications Sports Trader is published bi-monthly by Rocklands Communications If you have comments or suggestions regarding this website please contact the webmaster |
