Sports Trader
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May 2009 • Issue 28

NSGA reports US retail sales fall

American retail sales of sporting goods (footwear, clothing and equipment) fell 1% in 2008 to $53,4-bn ($53,5-bn in 2007) reports the US National Sporting Goods Association (NSGA) in their report, The Sporting Goods Market in 2009. This is despite a 16% increase in the retail sales of shooting sports equipment. The NSGA forecasts that in 2009 sporting good sales will drop by another 1% to $52,3-bn.

Despite the decline, 2008 sales were the second highest in the 30 years that NSGA has been doing the research, with 2007 the highest.

Sports equipment ($24,88-bn in sales) showed a 0.7% decline in 2008. The NSGA forecasts another 1% decline for 2009. Sporting footwear fell 1.9% to $17,19-bn. The NSGA forecasts flat footwear sales for 2009. Sporting clothing showed a 2.5% fall to $10,56-bn. The NSGA forecasts another 1% decline for 2009.

Hunting and firearms grew the most (up 16% to $4,6-bn) among the equipment categories that showed sales of more than $1-bn in 2008. The only category to fall was paintball guns and packages.

Exercise equipment is still the biggest individual equipment category surveyed by NSGA with sales dropping 3,5% to $5,3-bn. The biggest product in the category, motorised treadmills, showed a 1% drop to $3,0-bn.

Camping was the only category to show an increase among the remaining equipment categories that had sales over $1-bn. Camping showed a 1% growth to $1,46-bn.

Golf equipment fell 5% to $3,55-bn, fishing tackle fell 6,3% to $2,1-bn and sports optics were flat at $1,02-bn.


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