Outdoor Retailer Show cuts costs

The organisers, Nielsen Sports Group, is offering discounted booth rates for it’s members: 5% in 2009, 8% in 2010 and 10% in 2011. They also have programmes to help exhibitors reduce booth costs through turnkey exhibiting solutions and other options that can save thousands of dollars on booth development, shipping, labour setup and tear down costs. The Salt Palace is a non-union facility, which means that the organisers were able to negotiate labour and material handling rates that are as much as 50% less than union facilities in other cities such as Denver and Las Vegas. The Open Air Demo is back to a one day event, which reduces exhibitors’ travel, meals and staffing expenses by a day. To help paddle boat makers manage the cost for exhibiting their boats, Outdoor Retailer now provides the option to display boats in the dedicated Boat Loft section as an affordable extension to their floor exhibit. This is new for Summer Market 2009. For Winter Market 2010, Outdoor Retailer has reduced the initial deposit required for booking space from 25% to 15%.

Salt Lake City’s transportation systems are all free upon presentation of the Outdoor Retailer badge.

Key findings from the January show concluded that 76% of retail visitors wrote orders onsite at the show and 82% of these placed orders for the same amount than in 2007 or more, 87% of retail visitors found new suppliers at the show, and 91% of retail visitors said they were satisfied or very satisfied with their show experience.