Montrail overseen by Mountain Hardwear

Press release

Hiking and trail running footwear brand Montrail’s sales, marketing and service units will from May 1 be overseen by Mountain Hardwear, holding company Columbia Sportswear announced.

This is in an attempt to boost the sales, consumer awareness and market share of the footwear brand acquired by Columbia in 2006. Mountain Hardwear, well known in the outdoor industry as a manufacturer of high-end mountaineering and outdoor equipment, apparel and accessories, was acquired by Columbia in 2003. They will work with Columbia on Montrail product development. Last year, Mountain Hardware’s sales increased 12 % to $82.6-m, but Montrail's dropped 9% to $12.7-m. Their fourth-quarter sales dropped 23%.