Hi-Tec & P2i win top award

Hi-Tec and P2i have won the BrandNew Awards 2008 ispo sportswear category for the revolutionary super-hydrophobic ion-mask treatment.

Originally developed by P2i to protect soldiers from chemical attack, ion-mask applies a protective layer at a molecular level, binding invisibly to every fibre of a three-dimensional object and repelling oil and other liquids without affecting the natural look, feel or behaviour of the material. ion-mask also helps to keep footwear clean for longer and the process required to apply the chemical is environmentally friendly.

Hi-Tec is the first brand in the world to incorporate ion-mask technology into its range of lightweight footwear. The first product, the V-Lite Altitude Ultra WP ion-mask, will be available in stores from July.