Global Brands Group signs contract with LA Group LTD for 2010 FIFA World Cup^TM

“Kicking off the partnership with LA Group is another positive step in obtaining readiness for the 2010 FIFA World Cup™. Their involvement in the clothing and footwear market spans over 30 years and we are confident that their experience in the South African and international markets will prove invaluable to the team. LA Group is a leader in the sourcing and distribution of branded clothing and footwear products and corporate clothing so we look forward to a successful 2010 FIFA World Cup™ partnership,” said Paul Zacks, General Manager of Global Brands Group.

The LA Group-designed product line will include basketball shoes, jogging shoes, sneakers/cross trainers, canvas shoes, flip flops, sandals, slippers, casual and dress shoes, work footwear and nautical shoes. LA Group is the leading black-owned and -managed entrepreneurial investment holding company, with a focus on brand management and corporate clothing and investments in the property, ICT and related sectors. Their Skye divisions are South Africa ’s largest distributor of leading footwear and clothing brands, with the exclusive license and distribution rights for a number of international and house brands.

Showkat Mukadam, Group Managing Director of LA Group said, “We are very excited to be able to be a part of this historic event. This partnership affords us the ability to be an integral player in what is arguably the most watched sporting occasion worldwide. We have no doubt that with South Africa ’s full backing, the 2010 FIFA World Cup™ and our product range will be a roaring success in every instance.”

Global Brands Group was appointed by FIFA in 2005 to be the worldwide exclusive licensing representative and store operator for FIFA branded retail destinations. The contract spans from 2007 and 2014.