Read the latest sports retail trade news
- PUMA has signed South African 100m record holder Henricho Bruintjies as an ambassador to feature in marketing activations promoting running training products and brand campaigns.
- Adding to its list of innovative products, adidas has launched its first laceless soccer boot, Ace16+ Purecontrol. The high performance, limited edition boot enables a clean strike and generates more power and accuracy due to its larger surface area.
- The outlook for the European Outdoor Industry looks very positive, according to feedback on the state of the outdoor market by the European Outdoor Group (EOG) at the 2016 ISPO trade show in Munich.
- In its Summer 2016 range, Umbro has extended its offering for retailers: the brand, which is normally forcused on soccer, has responded to the demand for off-field footwear.
- The adidas Group has appointed Kasper Rorsted to replace Herbert Hainer as CEO from 1 October 2016. Hainer (61), the longest serving adidas CEO, will be stepping down after 14 years as CEO at the...
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